Last Sunday night, the world witnessed one of the most-anticipated Superbowl Halftime shows in recent years for many reasons. Though the title sponsor change from Pepsi to Apple Music for the first time since 2013 was significant, it was the historic return of Rihanna to live performance that took the centre-stage. Off course her return couldn’t have been better than hitting the Superbowl Halftime stage — one of the biggest stages in the world of sports and entertainment.
Following her performance, it was widely reported that the multiple Grammy winner is pregnant, another layer that got many people surprised and excited.
But there are some lessons to be picked up about the Super Bowl halftime show for Ghana’s music space especially curating value for musicians and event organizers.
For starters, the Superbowl Halftime show is probably the most valuable 12 minutes of media in the world. It is watched by 200 million people worldwide with brands spending $7 million for 30-second commercials for last Sunday’s game,
About The Author: Ekow Quandzie
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