Zoomlion

Client:

AlldensLane
Zoomlion was established as a waste management business in Ghana in April 2006, under the Companies Act 1963, Act 179. Its key mandate was to help deal with the country’s waste menace and also to address the unemployment challenges by recruiting and training semi-skilled persons across the country to be used as labour to achieve the vision.

Solution:

Socialite developed a new brand identity, developed a communication strategy and online presence including website, social media channels with data and analytics collation systems across all of the brand’s online and offline platforms

Key Input:

• Research & Development
• Brand Development Design
• Brand Communication

Results/ROI:

• New public/stakeholder appeal
• A stronger and loved brand
• New look for waste

Project Type:

Brand re-development, Corporate Communication strategy