The Opportunity
As a Monetization Specialist, you contribute to the financial success of an online campaign by setting up and supporting its monetization strategies throughout production and post-launch.
From subscriptions to custom items, you’re responsible for anything with a cost. When it comes to purchasable content and services, you know that value can’t be overlooked. That’s why you take a player-centric approach to monetization design, asking yourself questions like: Is there a balanced range of products? Are their prices reasonable? Are offers displayed at the right place at the right time?
Once live, you stay tuned to how players are responding and adjust accordingly. You evaluate what’s actually happening and ensure that cross-functional teams understand the realities of how players are interacting with the content. You iterate on what’s not working and improve on what is to deliver a fun and fair experience for the long term.
Your responsibilities
- Develop monetization strategies aligned with expectations and the creative & content directions.
- Work within teams to design justified pricing for items, events, content and services.
- Plan and oversee the content, promotions, and offers of the primary and secondary channels with sales teams.
- Collaborate with interdependent creators to implement monetization systems and features.
- Contribute to defining KPIs to establish tracking and reporting needs.
- Monitor performance and revenue + share your findings to identify monetization opportunities and influence decision-making.
- Follow up on monetization features and adapt them based on feedback, analytical results, etc.
- Support other business teams in negotiating with external partners.
- Write and maintain documentation that will serve as a reference.
- Stay up to date on trends and techniques to develop monetization best practices + promote them across our subsidiaries.
About Socialite AF
Socialite AF is a full scale tech and social innovation agency for corporates, influencers and creators. We work with brands and agencies to create social communication campaigns that are memorable and inspire consumers to take action. We have offices in Accra and are excited to be expanding our team!
Socialite Travel is a subsidiary of Socialite AF and is a full service travel and tour agency.